Golden Advocacy

Reimagining ageing

Our work involves building an innovative, sustainable, impactful and collaborative smart ageing eco-system to influence our society’s mindset, behaviour and culture on ageing. We regularly feature new ideas and thoughts from different sectors and other parts of the world by curating stimulating events at an international and local level to drive innovative conversations on ageing. We deliver insightful programmes that empower the golden age community and younger generations to innovate for a better future. We also influence policies to include smart ageing agenda.


Building smart ageing eco-system

We are building an innovative, sustainable, impactful and collaborative eco-system to tackle population ageing. By working together, we are also changing the mindset, behaviour and culture of ageing to embrace smart ageing values and age-inclusive offerings.


Spotlighting new smart ageing approaches and practices

Through the forward-looking Golden Age Expo and Summit and other inspirational events, we gather international and local leaders and changemakers in the ageing industry to discuss the latest approaches and practices and inspire participants with new ideas and possibilities.


Empowering the golden age community to make an impact

Innovation isn’t just for the young ones. We established Golden Age Academy to offer inspirational capacity-building programmes and empower the golden age community to repurpose their wisdom and life experience conducive to making a positive impact on society.


Innovating for an age-inclusive future

Ageing is a process that everyone goes through. Through school and community programmes, we nurture the younger generation to innovate for an age-inclusive culture that will have a lasting impact on future generations.


Influencing policies to include smart ageing agenda

GAF works to include smart ageing agenda on public policies by conducting advocacy research and consolidating public opinions. We collaborate with social entrepreneurs, business leaders, academics and changemakers across various sectors to increase the impact of our work.