行政總裁論壇 - 金齡市場：從哪裡來？到哪裡去？
CEO Forum - The Golden Age Market: Value, Ability, and Desire?
15:30 - 17:00
主論壇 Summit Stage
The golden age market refers to a target market of people aged above 50. An underlying assumption is the increasing demand of this sector and the challenges and opportunities it brought about. In 2018, more than 40% of the Hong Kong population are aged 50 or above and this is speculated to exceed 50% by 2050. We must therefore consider the value that drives this specific sector, what the market is able to supply and what do our seniors desire.
While we are celebrating the greatest longevity ever experienced in the entire human history, we must admit that the development of the modern society have unfortunately not been built for our seniors. On the contrary, seniors are most likely to be ‘forgotten’ or ‘distancing’. From Milk Foam Green Tea to online banking, modernity seems to be disengaging our golden agers. If we define ageing as a “problem”, and we are claiming that the golden age market is the “problem solver”, is this the picture we wish to portray for our golden age market?
Considering that ageing is a process, there will be no ready or easy solution. The members of this vast market sector will be aged from 50 to over 100, comprising of those healthy, apparently healthy or frail; of Chinese Hong Kong origin or from other ethnic groups. If we wish to cultivate the golden age market, we must eliminate ageism and respect diversity and equality of the golden age population in order to formulate needs, understand desires, and appreciate what is achievable!
Mr Keiji FUJIMOTO
Group Strategic Director, Shun Hing Group
藤本先生於2017年加入信興集團並出任集團策略總監一職，主要負責集團業務策略統籌及發展要務、加強與外聯繫和開拓新業務領域。藤本先生在Panasonic Corporation工作近35年，曾擔任半導體業務的社長及消費性電子產品市場策劃及銷售的營運總監 (COO)，並具多年B2B及 B2C的營銷經驗。
Mr Fujimoto began his career at Panasonic in 1982, where he managed B2B and B2C businesses in both local and global markets. He was the Chief Operating Officer of Global Consumer Products Marketing & Sales in Panasonic Appliance Company, one of the four major companies under Panasonic Corporation, and was responsible for consumer products business all over the world. In 2017, Mr. Fujimoto joined Shun Hing Group, Panasonic’s Hong Kong sole distributor, as the Group Strategic Director.
The 65 Years of Shun Hing Group and Her Experience of Importing Japanese Products into Hong Kong
有研究表示，至2030年，亞洲的老年人口（65歲或以上）將佔世界超過一半。 香港亦無例外，面臨人口急速老化的問題，香港開始擴大其「黃金時代」及護理市場。當深入探索「黃金時代」和老年護理產品的細節，這些產品的要求和需求在每個市場細分都有所不同。 進口外國的產品來解決香港的社會問題，最重要的是什麼？“其中的一個常見的大挑戰” 又是什麼？ 通過分享信興65年的業務和將日本產品進口到香港的經驗，與您一起探索解決方案。
Study shows that by 2030 over half of the elderly population (65 years old or above) in the world lives in Asia. Hong Kong is “not exceptional”. It has started facing changes/problems in its rapid-growing aging population and began expanding its “Golden Age” and elderly care market.
But if you look into the details of such “Golden Age” and elderly care market, the requirements
and needs for those products are different in each segment.
In order to cater to import those from outside of Hong Kong and utilize them to solve Hong
Kong’s social problems, what is the most important thing?
Yes, we can find “One common big challenge that is always among them”. What is it? I would like to explore the clues for its solution together with you, through sharing Shun Hing 65 years’ experience in its business and importing Japanese products to Hong Kong.
Ms Eleanor KAM
Head of Ageing Innovation - Ageing Innovation
New World Development Company Limited
Ms Eleanor Kam had worked in the Social Welfare Department, the Hong Kong Society for the Aged, and the Tung Wah Group of Hospitals for over 30 years and accumulated ample experience in elderly services. She joined the New World Development Company Limited in 2015 and created the new brand “Humansa”, which provides a wide spectrum of innovative ageing services.
嬰兒潮世代 - 線上線下的銀髮服務 O2O elderly services for the baby boomers generation
The characteristics of baby boomers include higher educational level, better financial viability and higher affordability, technology-savvy, health consciousness, pursuit in quality of life and sophisticated life style. When people of this generation enter into their old age, they will look for something different from the services now available in the market to suit their needs and pursuit in well being. All service and product providers in the ageing business should get well prepared from Online to offline platforms for the golden age of the ageing market in Hong Kong and Greater China.
Mr Kevin LAM
Director, Nestlé Hong Kong Grocery F&B Business
The topic of aging population is not new to Hong Kong people nowadays, and different corporations have been trying to capture the business opportunity in this silver-aged market. Nestlé, is one of the key players in the food and beverage industry, with the purpose of enhancing quality of life and contributing to a healthier future. Nestlé Carnation not only look after our silver-aged good-lifers with our range of Adult Milk Powder to tackle their different nutrition and health concerns, we also believe that daily habits with soul and mental health play a very crucial role. Started from 2017, we have designed different campaigns to build up their confidence and encourage active lifestyle, aiming to bring a them a healthy body and mind to fully enjoy their good-lifer stage.
Dr Vivian Lou PhD
Director, Sau Po Centre on Ageing (CoA) , The University of Hong Kong
Member, Elderly Commission, The Government of the Hong Kong SAR
Dr Lou is the Director of Sau Po Centre on Ageing and Associate Professor at Department of Social Work & Social Administration, the University of Hong Kong. Her research interests focus on family gerontology, in particular family caregiving for dementia, stroke, end-of-life older adults, and social adaptation and mental health of Chinese older adults.
Dr Lou is a member of the Elderly Commission and a Council member of Hong Kong Association of Gerontology.